This was the first year the team shifted event strategy, opted out of the show floor, and hosted a pop-up executive briefing center. There were private meeting rooms, several seminars with industry speakers and partners, happy hours with live demos, and other customer success activities. I was a core producer of this five-day event.
RSA Conference 2016
SAN FRANCISCO, CA
1ST OFF-SITE EVENT
The following year the same theme motifs were adapted for a different space. The GoToMarket Ops team produced this event with a skeleton crew; the strategy: create a repeatable system for running + branding the event with less resources.
RSA Conference 2017
SAN FRANCISCO, CA
2ND OFF-SITE EVENT
RSA Conference 2018
SAN FRANCISCO, CA
3RD OFF-SITE EVENT
RSA Conference 2019
SAN FRANCISCO, CA
4TH OFF-SITE EVENT
Google Cloud Next UK and AWS reInvent were the first events where Ionic debuted the new market positioning. We publicly announced Ionic as an external key mangagement solution with Google Cloud at the event. Google showcased Ionic in the keynote by Tom Kurian as well as in two separate, well-attended sessions with live demos.
Google Cloud Next 2019
LONDON, UK
SHOWCASE SPONSOR
Click here to listen to an interview where I spoke about the higher quality leads and lower cost resulting from this event strategy
(Good People Good Marketing podcast)
(Good People Good Marketing podcast)