content design samples ︎
brand guidelines ︎
website projects ︎
events ︎
UX/product branding ︎
videos ︎
CREATIVE MANAGER
Owner of creative throughout several executive-lead website redesign projects, continously enforce & apply brand standards across visual & media assets.
Co-producer of event ($200,000+ budget) for four years; annually reduced cost per lead & improved quality of leads; reduced cost by over 20% in areas of responsibility.
- Lead design & production
- visual materials & media used across customer journey
- Oversee (& often execute) creation
- marketing & sales assets, web communications, video, motion graphics, etc.
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Establish & implement design standards & processes
- to produce coherent branding & high quality results
- Direct & partner with contract vendors
- event branding fabrication, video, web design, development, & maintenance, etc.
- Cross-department point of contact for multimedia & design needs
- marketing, sales, product, customer success, documentation, people ops, etc.
- Voluntarily develop customer experience maturity model
- account for users' & business objectives
These samples show the executive-lead branding projects I contributed to in collaboration with creative agencies
Early documentation of identity package elements
Brand Lunch & Learn I presented company-wide, in-person, at HQ & virtually for remote Ions
Click any thumbnail to view PDFs
Worked with Ionic executive team + Thinktiv agency to redesign corporate website, content + developer experience branding. Lead content audit + migration efforts. Partnered with Thinktiv team to implement the new website design.
Sample pages I designed + implemented post-launch
2019
DESIGN + UX + OPS
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![2019DESIGN]()
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404 page fun
![2019CREATIVE]()
Sample pages I designed + implemented post-launch
2019
DESIGN + UX + OPS
404 page fun
Click any thumbnail to expand design sample
This strategic user experience project was not only an opportunity to advise tactical ways to extend new brand elements to the product.
Since I’ve implemented creative across a breadth of customer journey touchpoints, my experience collaborating cross-departmentally provided valuable insight to reinvent onboarding + administrative aspects of the CX.
Once this is rolled out, the onboarding wizard will also serve as a sales tool.
Toolbox No.9 + Ionic Sponsor: Joseph Ward 2019
CONSOLE REDESIGN
ONBOARDING UX + UI DESIGN
STYLE GUIDE
Open for the full document (PDF)
MVP
2019
CUSTOMER SUPPORT + DEVELOPER COMMUNITY
ZENDESK BRANDING
Click any thumbnail to view
I created the animations in these videos and executed post-production on all the screen recordings.
Internal 2019
DEMO + ANIMATED OVERVIEW
PUBLIC SECTOR INITIATIVE
Internal 2019
DEMO
PRIVACY REGULATION COMPLIANCE INITIATIVE
Internal 2019
DEMO
DEVELOPER / CLOUD STORAGE INITIATIV
I worked with a partner sponsor and stakeholders at Ionic, including the CEO at the time, to produce this video for the partner to distribute to their global entities. I directed and managed the external vendor, Killer Infographics. We also produced a generic version for our sales team to share with prospects, to expand the value of this investment.
Killer Infographics + Partner Sponsor: PwC 2015
ANIMATED OVERVIEW
USE CASE EDUCATION FOR GLOBAL ENTITIES
I produced, shot, and edited this panel discussion. Also iterated the video player/web page over time.
2019
PANEL DISCUSSION
VIDEO + MARKETING CAMPAIGN
